There are so many brands out there, but customers only choose a few amounts of them, and the question is why? The reason why most consumers choose some brands over others is that those brands know how to get the customers’ loyalty. Those brands know the trick to make their customers love them.
Well, the good thing is that your brand could be one of the loved brands; here are three big steps to making your customers love your brand.
- Target the right crowd. The main reason most brands are failing is that they are targeting the wrong crowd. Take for instance; your company produces anti-aging creams and soaps for old people; then your audiences are teenagers, most likely your brand will not sell no matter how much you market to them, they won’t patronize because they don’t need it. But if your company produces anti-aging creams and your audiences are people in their early 30s and late 70s, your brand will most likely sell well because your audience understands the value of your product in them. Before you start building a brand, find out all you need to know about your audience; what they love and what they do not love.
- Respond to your consumers fast. No one likes to be kept waiting, especially customers. As a brand, you should value reliability than profit and here is why, when your customers feel your brand is reliable, they will make more purchase, and you will make more profit, but when your customers don’t feel your brand is reliable, you lose.
Customers are the stem of every business, without them, no business can exist. So it is essential to respond to your customers’ inquiries fast. When you respond to your customers’ inquiries, you would be able to find out what your customers value, and your customers would be able to build love and trust for your brand.
- Prove your expertise. Most customers do not believe business who labels themselves as “the best.” the customers feel that does kind of companies are lying just to get sales. So don’t ever the mistake of saying your brand is the best. However, making your brand an authority while you expose some shortcomings (that mostly doesn’t relate to your industry) will improve customers experience and make customers love your brand the more. For example, if you are selling anti-aging creams, you can educate your customers on how the anti-aging creams affect their skins individually. This way, your customer would be satisfied with your brand.
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— Financial Post (@financialpost) 16 de junio de 2017